O‘ZBEKISTONDA ZAMONAVIY MARKETINGNI RIVOJLANTIRISH YO‘LLARI.
DOI:
https://doi.org/10.1808/3wxq9565Keywords:
Marketing, taktik rejalar, umumiy sotish rejasi, marketingni operativ rejalashtirish, korxona imkoniyatlari va xavf-xatarlari, korxonalarda marketing strategiyasi, bozorni segmentlash, marketing tizimi, iste’molchilar harakati.Abstract
Maqolada marketing va ishlab chiqarilgan mahsulotni yengil sotish san’ati emas, balki u iste’molchiga qimmatli bo‘lgan narsani berib, uni hayotini yaxshilashga yordam berishdir.
Mahalliy tadbirkorlar marketing tizimi sohasi bo‘yicha yetarli bilim va tajribaga ega bo‘lmaganligi sababli, ular xo‘jalik, tijorat hamda boshqaruv vazifalarini yechishda tor doiradagi yondashuvlardan foydalanmoqdalar. Bu esa korxonalar faoliyati samaradorligi pasayoishiga olib kelmoqda.
Hozirgi vaqtda zamonaviy marketing ko‘p xarajatli tizimga aylandi, shu tufayli korxonalar bozorni segmentlash masalalariga katta e’tibor qaratishlari lozim. Avvalgi davrlarda marketing asosiy e’tiborni mahsulotga qaratib, marketing strategiyasining maqsadi iloji boricha katta miqdordagi iste’molchilarni jalb etish bo‘lgan bo‘lsa, (ular kim bo‘lishidan qatiy nazar soni ko‘p bo‘lishi kerak) bugungi kunda esa, asosiy faoliyat differensiatsiyalashgan ehtiyojlarni qondirishga jalb etilishi lozim(alohida bozorlar bo‘shlig‘iga yo‘naltirilgan marketingdir).
References
O‘zbekiston Respublikasi Konstitutsiyasi –T.: O‘zbekiston, NMIU, 2014.
O‘zbekiston Respublikasining “Raqobat to‘g‘risida”gi Qonuni. O‘zbekiston Respublikasi qonun hujjatlari to‘plami, 2012 y., 1-son.
O‘zbekiston Respublikasi Prezidentining 2017 yil 7 fevraldagi “2017-2021 yillardagi O‘zbekiston Respublikasini rivojlantirishning beshta ustuvor yo‘nalishi bo‘yicha harakatlar strategiyasi” to‘g‘risidagi PF- 4947-sonli Farmoni. – O‘zbekiston Respublikasi qonun hujjatlari to‘plami, 2017 y. www.lex.uz.
Jurayev, Vohidjon. "SPORTCHINING FAOLIYAT SAMARADORLIGIDA DA’VOGARLIK DARAJASI AHAMIYATINI EMPIRIK NATIJALARI TAHLILI." Science and innovation in the education system 2.7 (2023): 106-112
Ibragimovich, Sultanov Usmon. "DYNAMICS OF FORMATION OF PHYSICAL DEVELOPMENT AND PHYSICAL TRAINING OF LONG DISTANCE RUNNERS." European Journal of Research and Reflection in Educational Sciences Vol 7.6 (2019
Ғофуров, Абдувохид Махмудович, and Абдушокир Махмудович Ғофуров. "ФИЗКУЛЬТУРНОЕ ОБРАЗОВАНИЕ НА ПУТИ К УСОВЕРШЕНСТВОВАНИИ." INTERNATIONAL SCIENTIFIC CONFERENCE" INNOVATIVE TRENDS IN SCIENCE, PRACTICE AND EDUCATION". Vol. 3. No. 1. 2024.
Tohirjonovich, Arabboyev Qahramon. "The importance of functional training in the athlete training system." INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact factor: 7.429 11.11 (2022): 261-264.
Toxirjonovich, Arabboyev Qaxramon, et al. "THE ROLE OF SPORT IN PEOPLE'S HEALTH." International Journal of Early Childhood Special Education 14.7 (2022).
Arabboyev, Q. T. "Sportchilarni tayyorlashda funksional tayyorgarlikning ahamiyati: 10.53885/edinres. 2022.75. 29.012 QT Arabboyev." Научно-практическая конференция. 2022.
Tohirjonovich, Arabboyev Qahramon. "SPECIFIC FEATURES OF THE APPROACH TO STUDENTS IN PHYSICAL EDUCATION LESSONS ON THE BASIS OF THE PRINCIPLE OF INDIVIDUALIZATION." ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 7.603 11.12 (2022): 269-273.
Араббоев, К. Т. "Особенности адаптации студентов высшей физкультурно-педагогической школы к учебной и спортивной деятельности." Педагогические науки 5 (2011): 128-131.
MURATOVA, GULIYA RIMOVNA, RUZEL MULLAKHMETOVICH KHABIBULLIN, and AYGUL URALOVNA BAKIROVA. "COORDINATION ABILITIES OF POWERLIFTERS." Будущее науки-2019. 2019.
Rashitovna, Muratova Gulnara. "Problems of Using the Technology of Integrated Modular Training of Students in Physical Education Classes at The University." Genius Repository 26 (2023): 104-106.
Муратова, Г. Р. "ИННОВАЦИОННЫЕ ПОДХОДЫ К ОРГАНИЗАЦИИ УРОКА ФИЗИЧЕСКОЙ КУЛЬТУРЫ В ОБЩЕОБРАЗОВАТЕЛЬНОЙ ШКОЛЕ." Science Promotion 4.1 (2023): 30-35.
Муратова, КГПИ Г. "АКТИВИЗАЦИЯ ДВИГАТЕЛЬНОЙ ДЕЯТЕЛЬНОСТИ ШКОЛЬНИКОВ ПУТЁМ ИСПОЛЬЗОВАНИЯ СОРЕВНОВАТЕЛЬНО-ИГРОВОГО МЕТОДА." Science Promotion 4.1 (2023): 24-29.
Муратова, Гулнара, and Вагаршак Данелян. "ВОПРОСЫ ОРГАНИЗАЦИИ СПОРТИВНО-МАССОВЫХ МЕРОПРИЯТИЙ В СРЕДНИХ ПРОФЕССИОНАЛЬНЫХ ОБРАЗОВАТЕЛЬНЫХ УЧРЕЖДЕНИЯХ." Theoretical aspects in the formation of pedagogical sciences 2.22 (2023): 23-27.
Makhmudovich, Gafurov Abdushokir, Gafurov Abduvohid Makhmudovich, and Yuldasheva Jamilakhan Mukhtorovna. "The role of gymnastics in the educational process." Open Access Repository 8.12 (2022): 5-8.
Mukhtorovna, Yuldasheva Jamilakhan. "EFFECTIVE WAYS OF MANAGING THE DEVELOPMENT OF ENTREPRENEURSHIP IN THE FIELD OF SPORTS." Open Access Repository 8.12 (2022): 693-697.
УПРАЖНЕНИЯХ, САМОКОНТРОЛЬ В. ФИЗИШЕСКИХ. "JISMONIY YUKLAMALARDA O'ZINI-O'ZI NAZORAT." НАМАНГАН ДАВЛАТ УНИВЕРСИТЕТИ-2021 1: 722.
Умарова, Ф. А., З. А. Умарова, and А. А. Умаров. "Повышение эффективности обучения за счет использования электронного обучения в классе." Библиотека в пространстве современной культуры. 2020.
Умаров, АА-К. "СУЩНОСТЬ И СОДЕРЖАНИЕ ПРЕДСТАРТОВОЙ МЫШЕЧНОЙ РАБОТЫ СПОРТСМЕНА КАК СПОСОБ ПОДГОТОВКИ К УЧЕБНО-ТРЕНИРОВОЧНЫМ ЗАНЯТИЯМ И СОРЕВНОВАНИЯМ." ФИЗИЧЕСКАЯ КУЛЬТУРА И СПОРТ В СИСТЕМЕ ФИЗИЧЕСКОГО ВОСПИТАНИЯ ОБРАЗОВАТЕЛЬНЫХ УЧРЕЖДЕНИЙ. 2021.
Artikovna, Abdurahmonova Malohatkhan. "USE OF INTERACTIVE METHODS AND THEIR EFFECTIVENESS IN TEACHING CHEMISTRY." Galaxy International Interdisciplinary Research Journal 11.2 (2023): 507-510.
Умаров, Абдусамат Абдумаликович. "Феноменологическое Поле Гендерной Идентичности Спортсменок." Central Asian Journal of Literature, Philosophy and Culture 3.12 (2022): 15-18.
Талипджанов, Алиджан Акрамович, аnd Бурханиддин Дониярджон Угли Рахмонов. "ПРИВЛЕЧЕНИЯ ЖЕНЩИН К СПОРТУ." Proceedings of Scientific Conference on Multidisciplinаry Studies. Vol. 2. No. 4. 2023.
Аkrаmovich, Tаlipdjаnov Аlidzhаn. "PHYSICАL EDUCАTION АND SPORTS IN THE HIGHER EDUCАTION SYSTEM." Gаlаxy Internаtionаl Interdisciplinаry Reseаrch Journаl 11.4 (2023): 225-230.
Аkrаmovich, Tаlipdjаnov Аlijon, аnd Аkhmedov Umidjon Usmonovich. "Pedаgogicаl Requirements Of Physicаl Educаtion Trаining In The Higher Educаtion System." Onomázein 62 (2023): December (2023): 2365-2369.
Талипджанов, А. А., Б. Б. Нурматов, аnd А. А. Пармонов. "Учебно-тренировочный процесс по футболу." Internаtionаl conference: problems аnd scientific solutions. Vol. 1. No. 6. 2022.
Sultonov, Usmon Ibragimovich. "METHOD OF CONTROLLING THE TRAINING PROCESS OF LONG-DISTANCE RUNNERS." Eurasian Journal of Academic Research 2.3 (2022): 132-137.
Abdukhamidovich, Moydinov Iqboljon. "PHYSICAL AND MENTAL ACTIVITY OF STUDENTS AND IT EFFECTS OF DIFFERENT HORSES." Galaxy International Interdisciplinary Research Journal 11.4 (2023): 219-224.
Ismailovna, Y. F. (2024). The importance of new technologies in forming healthy life style of students at physical training lessons. International journal of social science & interdisciplinary research issn: 2277-3630 Impact factor: 7.429, 13(01), 34-37.
Шокиров Ш. Ғ., Нажмиддинов А.И. (2023). Технико-тактические приемы защиты и нападения в игре в настольный теннис. International scientific conference" innovative trends in science, practice and education 2(9), 41-47
Abdupattayevich, P. A., & G’ayratovich, S. S. (2023). Improving the effectiveness of the training process of students. International journal of social science & interdisciplinary research issn: 2277-3630 Impact factor: 7.429, 12(09), 50-52.
Шодиев, Э., Ирматов, Ш., & Якубжонова, Ф. (2021). Jismoniy tarbiya darslarida pedagogik texnologiyalardan foydalanish. Общество и инновации, 2(2/S), 683-687.
G'ayratovich, S. S. (2022). Development of volleyball sport, world championship olympic games. Asia pacific journal of marketing & management review issn: 2319-2836 Impact Factor: 7.603, 11(12), 51-54.
Якубжонова, Ф. И., & қизи Асқарова, М. У. (2023, November). Взаимосвязи физической и технической подготовки волейболистов. In international scientific conference" innovative trends in science, practice and education" (Vol. 2, No. 9, pp. 48-54).
Umarova, Z. U., & Ugli, Y. D. N. (2023). Innovative technologies and their application in sports.
Akramjonovich, Y. I., & Ismoilovna, Y. F. (2023). Fitness development and training in youth education. Ethiopian International Journal of Multidisciplinary Research, 10(11), 492-495.
Kudratshoevich, S. E. (2023). Monitor of the student's physical culture formation. Galaxy International Interdisciplinary Research Journal, 11(4), 204-211.
Umarov, A. A., & Umarova, Z. U. (2023). Talaba-yoshlarni jismoniy sifatlarini rivojlantirishda milliy va harakatli o ‘yinlarning o ‘rni. Scientific progress, 4(1), 260-265.
Саруханов, А. А., Азизов, М. А., & Муминов, Ш. И. (2022). Исследование функциональных показателей юных пловцов. Youth, science, education: topical issues, achievements and innovations, 1-6.
Akramjonovich, Y. I., & Ismailovna, Y. F. (2023). Development and Improvement of The Motor Qualities of Volleyball Players Based on The Educational and Training Process. Journal of Advanced Zoology, 44(S6), 1499-1503.
Ilyosovich, M. S. (2023). Improving physical education of students with fatigued health. International journal of social science & interdisciplinary research issn: 2277-3630 Impact factor: 7.429, 12(10), 32-35.
G’ayratovich, S. S., & Akramjonovich, Y. I. (2023). Development principles of young sportsmen's strength by updated technologies. International journal of social science & interdisciplinary research issn: 2277-3630 Impact factor: 7.429, 12(12), 32-34.
Dexqonov B.B. (2022). Spiritual Training of Young Athletes. International journal of social science & interdisciplinary research issn: 2277-3630 Impact factor: 7.429, 11(04), 144-146.
Abdukhamidovich, Moydinov Iqboljon. "IMPROVING THE FUNCTIONAL SKILLS OF THE BELT WRESTLER." Open Access Repository 9.9 (2023): 109-114.
Abdukhamidovich, Moydinov Iqboljon. "DEVELOPING TECHNICAL TRAINING OF WRESTLERS WITH SPECIAL MOVING GAMES." Open Access Repository 9.9 (2023): 130-136.
Abdukhamidovich, Muydinov Ikboljon, Sarukhanov Arsen Albertovich, and Azizov Mukhammadjon Azamovich. "Physical culture as a motor factor of mental performance of adolescents." INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact factor: 7.429 11.11 (2022): 128-134.
Akramjonovich, Y. I., Azamovich, A. M., & Ilyasovich, M. S. (2022). Developing human thinking and moving speed through table tennis. Asian Journal of Research in Social Sciences and Humanities, 12(4), 164-165.
Umidovich, A. B. (2022). Legal grounds for the development of the sports industry in uzbekistan. Asia pacific journal of marketing & management review issn: 2319-2836 Impact Factor: 7.603, 11(11), 46-49.
Urinboevna, U. Z., Burkhanovich, D. B., & Ismailovna, Y. F. (2022). New technologies for the development of strength qualities Youth. International journal of social science & interdisciplinary research issn: 2277-3630 Impact factor: 7.429, 11(11), 220-224.
Саруханов, А. А., Азизов, М. А., & Аминов, Б. У. (2023, January). Новые технологии для развития силовых качеств у студентов. In international scientific and practical conference" the time of scientific progress" (Vol. 2, No. 1, pp. 217-225).
Dexqonov, B. (2023). Preparation of future physical education teachers for innovative activities. Models and methods in modern science, 2(12), 82-86.
Қувватов У.Т Якубжонов, И. А., & Шокиров, Ш. Г. (2022). " Развитие воспитательной работы в студенческой футбольной команде.". In International conference: problems and scientific solutions (Vol. 1, pp. 140-147).
Umidovich, A. B. (2023). Unusual volleyball training sessions. International journal of social science & interdisciplinary research issn: 2277-3630 Impact factor: 7.429, 12(06), 1-4.
Umarova, Z. U., Mirzarakhimovich, R. S., & Tursunovich, K. U. (2022). Sports and Great Heroes. Pioneer: Journal of Advanced Research and Scientific Progress, 1(4), 141-143.
Anvarovich, I. S., Tokhirovich, K. T., & Tursunovich, Q. U. (2022). Use problem-solving techniques in school gymnastics. Asian Journal of Research in Social Sciences and Humanities, 12(4), 512-513.
Abduhamidovich, M. I., Mansurovich, M. S., & Usmonovich, A. U. (2022). Selection of talented wrestlers and education of physical perfection in the process of wrestling activities in sports schools. Asian Journal of Research in Social Sciences and Humanities, 12(4), 166-167.
Ahmedov, U. (2019). Interaction patterns in elt teaching: group work and pair worK. Theoretical & Applied Science, (12), 170-172.
Ibragimovich, Sultonov Usmon. "DYNAMICS OF MORPHOLOGICAL INDICATORS IN THE PHYSICAL DEVELOPMENT OF LONG-DISTANCE RUNNING." INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact factor: 7.429 11.01 (2022): 129-132.
Ibragimovich, Sultanov Usmon. "DYNAMICS OF FORMATION OF PHYSICAL DEVELOPMENT AND PHYSICAL TRAINING OF LONG DISTANCE RUNNERS." European Journal of Research and Reflection in Educational Sciences Vol 7.6 (2019)
Ziyаyev, Аbdurаkhmon. "SPORTS TOURISM АS А MODULE OF ELECTIVE COURSES OF PHYSICАL EDUCАTION АND SPORTS SCIENCES IN HIGHER EDUCАTION INSTITUTIONS." Nаmаngаn dаvlаt universiteti Ilmiy аxborotnomаsi 6 (2023): 707-712.
Аbdullаevich, Ziyаev Аbdurаkhmon. "Development of Generаl Physicаl Quаlities of Girls Footbаll Plаyers in Higher Educаtion Institution." Europeаn Journаl of Economics, Finаnce аnd Business Development 1.9 (2023): 1-6.
Аbdullаyevich, Ziyаyev Аbdurаxmon. "THE EFFECTIVENESS АND METHODS OF DEVELOPING THE TECHNIQUE OF PLАYING YOUNG BАSKETBАLL PLАYERS THROUGH SPECIАL EXERCISES." АSIА PАCIFIC JOURNАL OF MАRKETING & MАNАGEMENT REVIEW ISSN: 2319-2836 Impаct Fаctor: 7.603 11.12 (2022): 123-125.
Аbdullаevich, Ziyаev Аbdurаkhmon. "Development of Endurаnce Quаlities of Young Footbаll Plаyers with The Help of Types of Аthletics Running." Europeаn Journаl of Economics, Finаnce аnd Business Development 1.9 (2023): 7-12.
