THE CONTRIBUTION OF GUIDES IN PROMOTING THE TOURIST PRODUCT
DOI:
https://doi.org/10.1808/6xaaqe65Abstract
The aim of this study is to determine the role and significance of a tourist guide as an intermediary between supply and demand and as well as their role in providing a bridge between tourists and local communities in supporting the local economy and sustainable tourism within tourist destinations. Research on tourism suggests that tourist guides are key representatives in the tourism industry in that they have contributed significantly to the satisfaction of visitors and are believed to determine whether or not the tourist will revisit destinations. The present study sought to investigate the perception of local tour guides pertaining to their future carrier as tour guides and the roles they played in the profession. The analysis of the attributes was improvements could be made to enhance the overall tourist experience. The Tourist satisfaction survey and data analysis were conducted using the Statistical Package for Social Science (SPSS).
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