CHINA'S "SOFT POWER" POLICY IN CENTRAL ASIAN COUNTRIES
DOI:
https://doi.org/10.1808/s5skq296Keywords:
China, Central Asia,Abstract
The use of "soft power" has become a central component of states' foreign policy toolkits. Over a relatively short timeframe, China has achieved remarkable success in leveraging soft power approaches. The COVID-19 pandemic has introduced significant adjustments to China's economic trajectory, temporarily slowing its development, as well as disrupting intercultural exchanges and direct business contacts (China has implemented a strict "zero-COVID" policy). Concurrently, China has established and is cultivating a stable system of institutions aimed at amplifying its international influence. China demonstrates the highest degree of soft power activity in Central Asia - a region that not only borders China, but is also an integral part of China's expansive "Belt and Road" initiative. Conversely, some countries in the region (Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan as an observer) are partners of Russia within the Eurasian Economic Union. In this context, it is vital to investigate how China utilizes soft power tools to advance its economic interests in the region, especially in light of the reconfiguration of the global political landscape following the onset of the military phase of the Russian-Ukrainian conflict. The article highlights China's focus on the potential of soft power to ensure more effective implementation of its own economic objectives, rather than to achieve ideological dominance in the region.
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