LINGUACULTURAL CHARACTERISTICS OF POLITICAL EUPHEMISMS (BASED ON THE EXAMPLES OF ENGLISH AND UZBEK PRINT MEDIA)

Nozima Normukhamedova

doi:10.1808/yc5v0s54

Authors

Nozima Normukhamedova Degree of Bachelor of Arts 1sr year master student of UzSWLU Author

DOI:

https://doi.org/10.1808/yc5v0s54

Keywords:

euphemism, political euphemism, culture, political correctness, discourse, English and Uzbek euphemisms

Abstract

Euphemism is a common phenomenon in human language use and has attracted much attention both domestically and internationally. This article aims to reveal the essential features of political euphemism, expand people's understanding of euphemism, and to some extent, reveal the relationship between language, thought, and existence. This linguistic phenomenon provides evidence that language is not only a reflection of the objective world but also a process of social construction. Linguocultural analysis and comparative methods were used to analyse political euphemisms in English and Uzbek print media such as Newsweek, The Washington Post, The Guardian, The Times and Xalq so'zi, Yangi O'zbekiston, UzA, Davr. Having conducted the research, the following findings were revealed: (1) a range of topics including government actions, military conflicts, economic policies, social groups, age-related discussions, disabilities, and economic challenges. (2) euphemisms serve similar functions in both English and Uzbek political discourse, including hiding scandals, softening language, and guiding public perceptions on sensitive topics. Implication for practice includes communication strategies, public perception, governance, intercultural relations and cultivating media literacy.

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