THE APPLIANCE OF  RETAIL INTRAPRENEURSHIP IN BUKHARA TRANS INC

Shakhriyor Sadullaev

doi:10.1808/khbkdf09

Авторы

Shakhriyor Sadullaev Master’s Student of Tashkent State University of Economics Marketing and Logistics faculty Автор

DOI:

https://doi.org/10.1808/khbkdf09

Ключевые слова:

Creativity, Innovation, Creative Destruction, E-Commerce, Mobile Wallet, Intrapreneurship, Global Environment, Innovative Marketing, PESTEL Analysis.

Аннотация

The task of increasing the competitiveness of enterprises, retail trade through the activation of innovative management technologies is of particular relevance, trading enterprises in order to strengthen their market positions are actively involved in the process of development and implementation of innovations. Marketing innovations occupy a special place in the retail sector. Innovative processes in the field of trade have a clearly defined marketing consumer orientation, thus marketing in trade should help determine the need for changes, justify them and ensure implementation of the innovations process from the origin of the idea of innovation to its dispersal and obtaining of commercial effect.

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