THE APPLIANCE OF RETAIL INTRAPRENEURSHIP IN BUKHARA TRANS INC
DOI:
https://doi.org/10.1808/khbkdf09Keywords:
Creativity, Innovation, Creative Destruction, E-Commerce, Mobile Wallet, Intrapreneurship, Global Environment, Innovative Marketing, PESTEL Analysis.Abstract
The task of increasing the competitiveness of enterprises, retail trade through the activation of innovative management technologies is of particular relevance, trading enterprises in order to strengthen their market positions are actively involved in the process of development and implementation of innovations. Marketing innovations occupy a special place in the retail sector. Innovative processes in the field of trade have a clearly defined marketing consumer orientation, thus marketing in trade should help determine the need for changes, justify them and ensure implementation of the innovations process from the origin of the idea of innovation to its dispersal and obtaining of commercial effect.
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