ANALYSIS OF THE ADVERTISING TEXT FROM THE PERSPECTIVE OF LINGUISTIC LEVELS
DOI:
https://doi.org/10.1808/ssjqbv78Keywords:
advertising texts, linguistic analysis, phonetic, lexical, syntactic, phonological, morphological, semantic, persuasion, consumer behavior, rhetorical devices, branding, communication, language strategies.Abstract
This article investigates the linguistic intricacies employed in crafting English advertising texts through a comprehensive analysis of various linguistic levels: phonetic, lexical, syntactic, phonological, morphological, and semantic. By scrutinizing the linguistic features utilized in advertising texts, this study aims to unravel the strategies adopted by advertisers to capture attention, evoke emotions, and stimulate consumer action. Drawing on theoretical frameworks from linguistics and marketing, this research offers insights into how linguistic elements contribute to the effectiveness of advertising communication.
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