ANALYSIS OF THE ADVERTISING TEXT FROM THE PERSPECTIVE OF LINGUISTIC LEVELS

Авторы

  • Maxamadaliyeva Nafisa Akmaljon qizi, Sevara Anvarovna Ziyayeva Uzbekistan State World Languages University Department of Master's Studies Linguistics: English Language Specialization 2nd-year student , Doctor of Pedagogic Sciences Автор

DOI:

https://doi.org/10.1808/ssjqbv78

Ключевые слова:

advertising texts, linguistic analysis, phonetic, lexical, syntactic, phonological, morphological, semantic, persuasion, consumer behavior, rhetorical devices, branding, communication, language strategies.

Аннотация

This article investigates the linguistic intricacies employed in crafting English advertising texts through a comprehensive analysis of various linguistic levels: phonetic, lexical, syntactic, phonological, morphological, and semantic. By scrutinizing the linguistic features utilized in advertising texts, this study aims to unravel the strategies adopted by advertisers to capture attention, evoke emotions, and stimulate consumer action. Drawing on theoretical frameworks from linguistics and marketing, this research offers insights into how linguistic elements contribute to the effectiveness of advertising communication.

Библиографические ссылки

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Goddard, A. (2005). The Language of Advertising. Routledge.

Leech, G. (1966). English in Advertising: A Linguistic Study of Advertising in Great Britain. Longman.

Malyuga, E. N., & Tomalin, B. (2020). The Syntactic Structures of English Advertising Texts. Journal of Marketing Communications, 15(3), 285-299.

Sternkopf, A. (2008). Language and Style in English Advertising Texts: A Linguistic Study of Advertising in Great Britain and Germany. Peter Lang.

Leech, (1972) Advertisement Analysis: Syntactic Devices in English Magazines in International Journal of Scientific and Research Publications

Leech, G. (1966) English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longman.

Mohammad Shariq, (2020) Tools and Techniques Used in the Language of Advertisements: The Linguistic Perspective

Загрузки

Опубликован

2024-04-09

Выпуск

Том 1 № 11 (2024): International journal Science and Technology

Раздел

Articles

Лицензия

Лицензия Creative Commons

Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.

Как цитировать

Maxamadaliyeva Nafisa Akmaljon qizi, Sevara Anvarovna Ziyayeva. (2024). ANALYSIS OF THE ADVERTISING TEXT FROM THE PERSPECTIVE OF LINGUISTIC LEVELS. INTERNATIONAL JOURNAL OF SCIENCE AND TECHNOLOGY, 1(11), 76-85. https://doi.org/10.1808/ssjqbv78