CLASSIFICATION OF ENGLISH BORROWED WORDS IN THE SPHERE OF FOOD ADVERTISEMENT (BASED ON INTERNET SOURCES)
DOI:
https://doi.org/10.1808/86vgv968Keywords:
advertisement, borrowed words, recipient language, intercultural communication.Abstract
The article is devoted to the determination, classifying and analysis of borrowed words in the sphere of food advertisement. Borrowed words appeared in the recipient languages - Uzbek and Russian – as the result of cultural integration. The aim of this work is to determine, classify and examine borrowed words in food advertisement and describe linguo-cultural features of such words. The object of the researched issue is borrowed words based on internet resources such as web-sites and social media. The analysis illustrates the existence of such terminology as “Anglicisms”, “recipient language”, “source language”. There are different factors which influence the process of penetration and fixing of borrowings from the source language to the recipient language. We used descriptive and structural methods to analyze examples of borrowed words used in advertisements found in the internet.
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