CLASSIFICATION OF ENGLISH BORROWED WORDS IN THE SPHERE OF FOOD ADVERTISEMENT (BASED ON INTERNET SOURCES)

Authors

  • Mamadaliyeva A.M TerSU 2 course master Author

DOI:

https://doi.org/10.1808/86vgv968

Keywords:

advertisement, borrowed words, recipient language, intercultural communication.

Abstract

The article is devoted to the determination, classifying and analysis of borrowed words in the sphere of food advertisement. Borrowed words appeared in the recipient languages - Uzbek and Russian – as the result of cultural integration.  The aim of this work is to determine, classify and examine borrowed words in food advertisement and describe linguo-cultural features of such words. The object of the researched issue is borrowed words based on internet resources such as web-sites and social media. The analysis illustrates the existence of such terminology as “Anglicisms”, “recipient language”, “source language”. There are different factors which influence the process of penetration and fixing of borrowings from the source language to the recipient language. We used descriptive and structural methods to analyze examples of borrowed words used in advertisements found in the internet. 

References

Aristova V.M. “Anglicizmy v russkom yazike” 1978, p.151

Boiko S.A. “Kognitivniy analiz anglicizmov s tochki zreniya orientiruyuschey funkcii yazika” 2016

Gurova Yu.I. “The phenomena of polysemy in the English language and the ways of its development”

Heidegger M. “Time and being” 1993, p. 447

Kravchenko, A. V. “The ontology of signs as linguistic and non-linguistic

entities: a cognitive perspective” 2003, p.179-191.

Krysin, L. P. “Euphemisms in modern Russian speech”

Sologub, O. P. “Acquisition of foreign language structural elements in the Russian language”

Oxford online dictionary

Zira.uz

Pressa.uz

Downloads

Published

2024-04-09

How to Cite

Mamadaliyeva A.M. (2024). CLASSIFICATION OF ENGLISH BORROWED WORDS IN THE SPHERE OF FOOD ADVERTISEMENT (BASED ON INTERNET SOURCES). INTERNATIONAL JOURNAL OF SCIENCE AND TECHNOLOGY, 1(10), 129-135. https://doi.org/10.1808/86vgv968

Similar Articles

1-10 of 39

You may also start an advanced similarity search for this article.